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Why I Built Derekh Learning

I was raised entirely inside Judaism — and still found the door to adult learning had grown too high. Here's the whole story behind Derekh Learning.

2026-06-26 · AJ, founder of Derekh Learning

I want to tell you the truth about how Derekh Learning started, because it's not the origin story a marketing team would write. It didn't begin with a market analysis or a clever business plan. It began with a quiet, slightly embarrassing realization: I had every advantage a Jewish education can give a person, and I still felt locked out of the room I most wanted to be in.

The kid who had everything — and still felt behind

Let me set the scene. I grew up fully inside Jewish life. Day school from kindergarten through twelfth grade. Hillel. A shul I knew as well as my own living room. By any reasonable measure, I was an insider. If anyone was equipped to walk confidently into a beit midrash and learn, it was supposed to be me.

And yet, somewhere in my twenties, I hit a wall I hadn't expected. I wanted to learn — really learn, the way adults learn, with depth and seriousness. So I went looking. And what I found was a series of closed doors wearing the costume of open ones.

The serious classes were scheduled for the middle of a weekday, as if no one in the room had a job. The texts assumed a fluency I'd let quietly rust — I could decode the Hebrew, slowly, but the speed and confidence I'd had at seventeen were gone. And maybe most painfully, almost nothing I found spoke to what I actually wanted to learn, in a voice that sounded anything like mine. It was all either pitched far over my head or aimed at a beginner I no longer was.

Here's the part that stuck with me: if I felt locked out — with the day-school background, the Hebrew, the muscle memory of a hundred services — what about everyone who didn't have any of that? What about the person who went to Hebrew school, hated it, and walked away at thirteen convinced the whole thing wasn't for them? What about the returner, the convert, the curious skeptic, the busy parent who can't make a Tuesday-morning shiur? If the door was too high for me, it was a sealed wall for them.

Building a rough tool, just to scratch my own itch

So I did what a lot of frustrated people do: I started building something for myself, with no grand plan.

Two things had just become possible at the same time. The first was Sefaria — the extraordinary open library that put the entire canon of Jewish texts online, for free, for anyone. The second was this new wave of AI that could finally do something computers never could before: explain a difficult text in plain language, at a chosen level, and answer a follow-up question.

I started stitching them together. My goal was almost selfishly simple. I wanted today's lesson to be ready before I asked for it — no blank page, no decision fatigue, no fifteen minutes of figuring out what to learn before I could actually learn anything. I wanted it explained at my level and sized to my minutes, because I had a job and a life. And — this part mattered most — I wanted the sources cited, so I could trust what I was reading and go check it myself. I didn't want a confident-sounding summary from nowhere. I wanted a guide that showed its work.

The first version was rough. Embarrassingly rough. But it did something no class or app had done for me: it got me to the text, every day, without making me feel either stupid or patronized. And I started to suspect I wasn't the only one who needed exactly that.

Two women I was thinking about the whole time

Every honest project has people standing behind it, and Derekh Learning has two.

The first is my grandmother, Luba. What I remember most about her wasn't anything she said about Torah. It was how she treated people — she met everyone exactly where they were standing. She never made anyone feel behind, or small, or like they'd arrived too late to the conversation. She had a gift for making a person feel that wherever they were was a perfectly fine place to be, and that the next step was theirs to take whenever they were ready. That posture — meet people where they are — became the whole soul of what I was trying to build. Not a watered-down Judaism, and not a gatekept one. An open door.

The second is my mother, Frida. She gave me a conviction I didn't fully appreciate until I started this: that Torah and technology are not enemies. That there's nothing irreverent about using the best tools of your time to bring people closer to the oldest wisdom we have. In some circles, "AI" and "Torah" in the same sentence make people flinch. Frida's voice in my head said the opposite — that the two can live in harmony, that meeting this moment with these tools is itself a kind of faithfulness.

What the name means

I called it Derekh — דֶּרֶךְ — which is Hebrew for "the path" or "the way." I didn't choose it because it sounded nice. I chose it because of what a path is.

A path isn't a locked library that rewards the people who already know their way around. It isn't a mountain peak you either summit or don't. A path is something anyone can step onto, from wherever they happen to be standing, and walk at their own pace. You don't need permission. You don't need to start at someone else's beginning. You just need to take the next step. That meaning — that a path is open to anyone, from anywhere — is the entire brand. Everything else is just engineering in service of it.

What Derekh Learning is — and what it isn't

Let me be clear about what I was not trying to do, because it matters.

I wasn't trying to replace the library. Sefaria and the great text collections are magnificent at what they do, and Derekh Learning links right back to them. I wasn't trying to replace the human chavruta, or the shiur, or the rabbi — those relationships are irreplaceable, and an app should know its place. And I definitely wasn't trying to build a chatbot that spits out Jewish-flavored answers with no calendar, no path, and no reason to come back tomorrow.

What I was trying to build sits in the gap nobody was filling: the guided daily practice. The thing between "here's the entire library, good luck" and "ask me anything, then what?" A habit that gets you to the text every day, teaches it in a voice that fits you, cites its sources so you can trust it, and forgives you when life gets in the way. The same timeless texts — taught in a voice that speaks to you.

People sometimes ask what makes Derekh Learning different, expecting me to say "the AI." But the AI isn't the point. The AI is just how we keep the promise — how we prepare today's lesson before you ask, meet you at your level, and answer with citations, every single day. The point is the path itself.

If you've ever stood outside that door

Here's who I think about when I think about why this exists. The Hebrew-school dropout who assumed the boredom was the subject's fault and not the teaching's. The adult who wants to learn but can't make a weekday class. The person with a real question they've been carrying for years and nowhere honest to ask it. The parent who wants to bring something to the Shabbat table but doesn't feel qualified. The committed learner who just wants today's daf ready and explained so they can actually keep up.

If any of that is you — if you've ever stood outside that door, with the background or without it, and felt that real Jewish learning was for someone else — Derekh Learning is for you. The wall comes down. The path is open. And the first step is small enough to take today.

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