Chullin 65 · Startup voice, On-ramp

Hook

Founders often fall into the trap of "feature creep" or "market dilution," believing that if they just add one more vertical, one more product line, or one more customer segment, they will capture the entire space. You see this in pitch decks where the TAM (Total Addressable Market) is bloated with "and its kinds"—a desperate attempt to look like a category killer by being everything to everyone.

The dilemma is simple: when do you focus on the core, and when do you expand? If you dilute your identity, you lose your "kosher" status—your integrity, your product-market fit, and your operational focus. In Chullin 65, the Sages navigate the taxonomy of permissible food not as a trivial exercise in biology, but as a masterclass in defining boundaries. They argue that while the Torah provides broad categories, it also insists on specific, non-negotiable signs. If you lose the signs, you lose the essence. For a founder, the question is: Are you building a business that is structurally "kosher" (aligned with your core value proposition), or are you just grabbing at everything that flies past your screen?