Daily Mishnah

Mishnah Kelim 15:4-5 · Startup voice, On-ramp

July 3, 2026

Hook

You are obsessed with "Product-Market Fit." You spend your days iterating on features, gutting the roadmap, and pivoting based on customer feedback. But there is a silent killer in every startup: Context-Market Fit.

Founders often fall into the trap of believing that a tool is inherently valuable because of its function. You think, "We built a great CRM," or "We built the perfect project management dashboard." You assume your software or hardware carries the same weight, utility, and "status" in every environment.