Daf Yomi

Bekhorot 10 · Startup voice, On-ramp

September 28, 2026

Hook

In the early stages of a startup, founders are obsessed with "intent." We spend millions on user acquisition, product-market fit, and tracking clicks to prove that a user intended to engage with our platform. Yet, we often ignore the most dangerous form of intent in business: the "accidental" product.

Founders frequently build features or side-projects that they never intended to be "food"—meaning they never intended for them to be viable, scalable, or even core to the business model. We treat these features as "carcasses" of past experiments, assuming that because we didn't intend for them to be used, they carry no weight.